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Nearly finishing preparation for the Alternative Channel Forum

  •  Alternative Channel, the international Web-TV on sustainable development and humanitarian causes, and organize the first Alternative Channel Forum.This international event will take place in Barcelona, April 30, 2008. Its goal is to be a meeting point for:
  • - social network, information technologies and Web 2.0 experts
    - social communication professionals
  • Media/Press contact for accreditation: or Alternative Channel

The first Forum Alternative Channel, organized by the Alternative Channel  in cooperation with, it´s program and contents has a unique character.

The event aims at promoting the use of new Internet applications by actors from the third sector (non profit organizations, foundations, NGOs). More than 200 participants will be attending the Forum to learn how to participate in Web 2.0, to publish videos on the Internet and improve their visibility.
Participants taking part at the conference will be among others: The United Nations Development Program, UNDP, Various international and national NGO´s, like Amnesty International, the Chandra Foundation,  the Foundation Rigoberta Menchú, the Green Belt Movement, Humania TV, the international Committee of the Red Cross, Medecins sans Frontieres and much more.

The day is divided into three major poles:

1. Social networking, publishing and sharing information
2. Press & Media exposure, building awareness and responsibility
3. Communication for development : IT & social transformation

Three formats in parallel:

Seminars: Seminars lectured by international experts on communication and IT for the civil society.
Workshops for NGOs: TIn cooperation with the University Autonomous of Barcelona there will be training sessions on script writing, filming and editing by professionals.
Speaker’s corner: A platform with a microphone and a screen where participants can show other video platform projects or a creative video previously webcasted on Alternative Channel. Subscriptions to participate in the Speaker’s corner will be available on the website

The Conference about Communication for the development : TIC and social transformation will be lectured by Dr. Rigoberta Menchú Tum , 1992 Nobel Peace Prize Laureate. There will be a Screening : interview of Wangari Muta Maathai, 2004 Nobel Peace Prize winner.

The participants of the Forum Alternative Channel among others are:

Vicente Verdú

Vicente Verdú was born in Elche in 1942. Writer and journalist, he did his PhD in social science at the University of Sorbona, he´s a member of the Fondation Nieman of the Harvard University.  As he had been a journalist for the newspaper el Pais, he soon was acting as the director of the opinion and cultural department. His books among others are:Noviazgo y matrimonio en la burguesía española, El fútbol, mitos, ritos y símbolos, El éxito y el fracaso, Nuevos amores, nuevas familias, China superstar, Emociones y Señoras y señores (Premio Espasa de Ensayo).

In Anagrama Editors, where he published his first book in 1971, "Si Usted no hace regalos le asesinarán" (If you don't give a present you'll be killed"), he has also published "Héroes y vecinos" (heroes and neighbours) and Cuentos de Matrimonio (couple's stories) and the essay "Días sin fumar" (non smoking days), finalist of the prize Anagrama of Essais 1988. He also has written "the american planet" which had been awarded with the Prize Anagrama of Essais in the year 1996. His latest Books had been: el Estilo del Mundo, La vida en el capitalismo de ficción (world style: the life in the fiction capitalism), Anagrama, 2003; and "Yo y tú, objetos de lujo", (Me and you, luxury toys), in Debate editions, 2005.

Thierry Maillet

Thierry Maillet is the author of the book "Generation partizipation", analyzing the relation between the consumption and the partizipation of the society. In the pasttime he was acting as an journalist, later as a company´s founder he was developing his interest for the relation between the citizens and companies. 
In between the other activities he´s active in the consultant field (director of the sociedad TMV-H), investigation (EHESS) and teaching (Universidad Carlos III en Madrid). His book: "the Generación P:" of the consumption society and the participation of the society has been published at M21 Ediciones ( and has a blog:

The book is about the way consumers are becoming consum actors and therefore challenging brands and politicians. The Participation Generation will look more for products and services based on need rather than desire and will eventually have a dramatic impact on the traditional retail process. He developed the theory of the evolution of the society while his occupation as a director of one of the first consulting socities of commercialization in France "Intelligent Commercialization" (during 1997 and 2003).  With the intent to extent his studies he was doing his PHD in History and Cicilization in Paris. He´s also the founder of the social net of photography

Rigoberta Menchú Tum,

The Dr. Rigoberta Menchú Tum supports the Alternative Channel Forum and will give a conference April 30, 2008 in Barcelona. This Mayan woman knew injustice, discrimination, racism and victimization leaving thousands of Indigenes in extreme poverty in Guatemala. Her fight for the respect of the Indigenes rights was recognized when she was awarded the Nobel Peace Prize in 1992. Mrs Menchú Tum is a UN Goodwill Ambassador and was also attributed the Prize Prix Príncipe de Asturias de Cooperation Internacionale. Now, she is the President of the Rigoberta Menchu Tum Foundation and manages projects in education, production and infrastructures for the disadvantaged population.

Wangari Maathai

Dr. Wangari Muta Maathai (born April 1, 1940 in Ihithe village, Tetu division, Nyeri District of Kenya) is an environmental and political activist. In 2004 she became the first African woman to receive the Nobel Peace Prize for "her contribution to sustainable development, democracy and peace." Dr. Maathai is also an elected member of Parliament and served as Assistant Minister for Environment and Natural Resources in the government of President Mwai Kibaki between January 2003 and November 2005. She is of Kikuyu ethnicity.

After finishing school in Kenya, Maathai studied Biology in the United States and Germany. She received her Bachelor's degree in biology from Mount St. Scholastica (now Benedictine College) in 1964, and her Master's degree from the University of Pittsburgh, before returning to Nairobi. There, at the University of Nairobi, she earned the first Ph.D. awarded to an Eastern African woman (in veterinary medicine). In 1971, she became professor of veterinary anatomy at the University of Nairobi, and then later dean of her faculty. In 2002 Maathai accepted a position as Visiting Fellow at Yale University's Global Institute of Sustainable Forestry.
In 1977, Maathai founded the Green Belt Movement, a grassroots environmental non-governmental organization, which has now planted over 30 million trees across Kenya to prevent soil erosion. She has come to be affectionately called "Tree Woman" or "The Tree Mother of Africa." Since then, she has been increasingly active on both environmental and women's issues.

Maathai was also the former chairperson of Maendeleo Ya Wanawake (the National Council of Women of Kenya). In the 1980s her husband Mwangi Mathai, a politician whom she had married in 1969, divorced her, saying she was too strong-minded for a woman and that he was unable to control her. The judge in the divorce case agreed with the husband, and Wangari was put in jail for speaking out against the judge, who then decreed that she must drop her husband's surname. In defiance, Wangari chose to add an extra "a" instead.

During the regime of President Daniel Arap Moi, she was imprisoned several times and violently attacked for demanding multi-party elections and an end to political corruption and tribal politics. In 1989 Maathai almost single-handedly saved Nairobi's Uhuru Park by stopping the construction by Moi's business associates of the 60-story Kenya Times Media Trust business complex.

In 1997, in Kenya's second multi-party elections marred by ethnic violence, she ran for the country's presidency, but her party withdrew her candidacy. Nevertheless, she was a minor candidate among several contenders.

In 2002 Maathai was elected to parliament when the National Rainbow Coalition, which she represented, defeated the ruling party Kenya African National Union. She has been Assistant Minister in the Ministry of Environment, Natural Resources and Wildlife since 2003. She founded the Mazingira Green Party of Kenya in 2003.

On 28 March 2005, she was elected as the first president of the African Union's Economic, Social and Cultural Council.

In 2006 she was one of the eight flag bearers at the 2006 Winter Olympics Opening Ceremony. Also on May 21, 2006 she was awarded an honorary doctorate by and gave the commencement address at Connecticut College. She supported the International Year of Deserts and Desertification programme. In November 2006, she spearheaded the United Nations Billion Tree Campaign.

In January 2007 Maathai hosted the Global Young Greens conference in Nairobi, where more than 120 young delegates of environmental, civil rights, peace, and social justice youth movements as well as youth organisations of green parties from all over the world are expected to come.
She also endorsed the Forests Now Declaration, calling for new market-based mechanisms to protect forests.
Maathai was defeated in Party of National Unity's primary elections for its parliamentary candidates in November 2007 and chose to instead run as the candidate of a smaller party. She was, however, defeated in the December 2007 parliamentary election, and she subsequently called for a recount of votes in the presidential election (officially won by Kibaki, but disputed by the opposition) in her constituency, saying that both sides should feel the outcome was fair and that there were indications of fraud.
In 2008, she will co-host the Global Greens Nairobi conference, which is expected to draw over 1,000 Greens from dozens of Green Parties around the planet.
Her autobiography, Unbowed: One Woman’s Story, was released in September 30, 2006.

Robert Lamb

Robert Lamb began his career in television as a graduate trainee with the BBC. After three years as a sub-editor and reporter, he moved to an ITV network station making a weekly current affairs programme.

Robert Lamb later joined the Earthscan team at the International Institute for Environment and Development. He established with Anil Agarwal, the first environmental news features service. At the beginning of the 1980s Lamb was with the International Union for Conservation of Nature in Switzerland as a communications chief. He later joined the United Nations Environment Programme in Nairobi as a science writer.

Though he was to stay as a senior consultant to UNEP until 1992, from the mid-80s most of his time was spent on building up the TV Trust for the Environment (TVE). In almost two decades with the Trust, he variously commissioned, co-produced, produced, directed over 1000 broadcast films that have won over 300 hundred of international awards, including the Prix Italia, Baftas and Peabody. On the 20th anniversary of the UNEP governing Council where TVE was launched, Lamb stepped aside as director to concentrate fulltime on programme production via the weekly Earth Report series.

In March 2006, he gave up as Editor of Earth Report after the transmission of the 400th programme. In 2005 Robert joined Dev TV, a Swiss non-profit organisation as Senior Executive Producer. The first collaboration Dev TV was the broadcast on BBC World of acclaimed Medecins Sans Frontiers series Doctors on the Front Line. Four other on the Front Line series are in various stages of production. Lamb is also the originator of several long-running strands TV stands, including Life, Go for Green, Eco and currently the Shell-sponsored World Challenge series. In June TV stations will begin broadcasting Nature Inc. which will run to 2010.

Robert Lamb has worked as a policy and communications consultant with many international agencies, including the World Bank, Global Environment Facility, the UN Biological Diversity Convention, Unicef and the World Conservation Union.

Translation by Corinna
on 00/00/0000
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