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Doing Good and Doing Well conference

On February 24-25th, the IESE Business School in Barcelona, Spain opened its doors to the Doing Good and Doing Well conference.

The largest student-run organization promoting the prominence of responsible business in Europe, Doing Good and Doing Well brought together over 500 participants from all over the world to discuss and share thoughts and ideas about corporate social responsibility and sustainable business.

On February 25th, the much-anticipated Doing Good and Doing Well Career Forum took place, with a guest list including companies such as Accenture and ExxonMobil; but also non-profit organizations like and Smilemundo. The former, , aims to utilize information technology for communication in order to promote social solidarity and progress in civil society. Likewise, enjoying continued support from, Smilemundo focuses on social engagement based on the notion of many people making small contributions, which overall, create one big impact.

While both organizations were proud participants of the Doing Good and Doing Well Career Forum, the event also marked a special moment for Smilemundo; as its first official public appearance.

Ola Zemke
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